Publishing Poynters
Book and Information-Marketing News and Ideas from Dan PoynterJune 15, 2002. Copyright Para Publishing. ISSN: 1530-5694
DanPoynter@ParaPublishing.com; http://ParaPub.com; 1-800-ParaPub
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IN THIS ISSUE
1. ParaNews=============================================
2. ParaTips
3. ParaResources
4. ParaThoughts
5. ParaFreebies
6. ParaCalendar
7. ParaHumor
A. POSTAL RATES INCREASE JUNE 30; priority mail rate reduced.
Priority Mail will have a new "one-pound flat rate" at $3.85,
down from $3.95. Books of any weight may be placed in the "Flat Rate"
envelopes for $3.85. Publishers will have little use for the popular Priority
Rate video boxes now as their use will be zoned and cost more. See http://www.usps.gov/news/2002/press/pr02_022.htm
for the
future postage rates.
B. AMAZON.COM TESTS CATALOG SALES. See
http://ecommerce.internet.com/news/news/article/0,,10375_1144781,00.html
C. ABC's GOOD MORNING AMERICA TO LAUNCH A BOOK CLUB. NBC's Today Show announced similar plans two months ago.
D. BERTELSMANN LOANED $91 MILLION TO BANKRUPT NAPSTER. See
http://www.bayarea.com@a2.tc/?426
E. CALL FOR STORIES. Chicken Soup for the Bride's Soul. We want your heartwarming, inspiring and humorous true tale of treasured moments of love, laughter and commitment.
Topics include near-perfect proposals to weddings that almost didn't happen, wedding day moments, time-honored traditions, and powerful moments of healing, stories of adjusting to married life and couples embracing how they kept their love alive year to year.
You don't have to be a bride to share your story. Most everyone has shared in wedding memories, or been a bridesmaid, groomsman, flower girl, ring bearer or just a family member.
Please send your submission to Maria Nickless, Tel: 714-432-1900,
stories@chickensoupforthebridesoul.com
F. DAN POYNTER TO BRING THE NEW BOOK MODEL TO San Diego, Santa Barbara, Los Angeles, Whittier, Scottsdale and St. Louis. Come and meet Dan, hear about the new way to write, publish and promote books (in 145 PowerPoint slides) and get the voluminous handout. See the ParaCalendar, below. (Scroll down).
G. POD BOOK #1 AT AMAZON. Spiritual Marketing: A Proven 5-Step Formula
for Easily Creating Wealth from the Inside Out by Joe Vitale has the distinction
of being the first print-on-demand (POD) book to land the #1 spot on Amazon
and consequently adds an even greater degree of credibility to the industry.
See
http://www.MrFire.com
H. DID YOU KNOW? Starbucks Coffee was named in honor of Starbuck, a coffee-loving
sailor and the chief mate of the Pequod in Herman Melville's classic novel,
Moby Dick. See
http://www.namingnewsletter.com/where.did.they.get.that.name.htm
I. JULY BOOK PROMOTION WORKSHOP IS FULL; WAITLIST IS GROWING. The October
event is filling quickly. For more information on this $695 event ($495
for the second person from the same company), see
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=29919080
Or call 800-PARAPUB.
J. KLEZ AND KAZAA VIRUSES STAY PESKY. According to recent data from several
sources, the widely reported Klez worm and KaZaA file-swapping software
virus have become increasingly pesky security threats because of their
unusual methods of propagation.
See
http://eletters1.ziffdavis.com/cgi-bin10/flo?y=eQem0CxaCy0E4J0nzf0Ax
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A. KEYBOARD SHORTCUTS FOR WINDOWS. Sometimes touching some keys is faster
than pointing and clicking with a mouse. At the site below you will find
a list of the most common keyboard shortcuts. Most are a combination of
two or three keys that you will need to hold down simultaneously to trigger
the command. While they may seem a little awkward at first, they will
become second nature once you’ve started using them regularly.
http://www.homeandoffice.hp.com/hho/us/eng/keyboard_shortcuts.html
B. NEWS "CLIPPING" SERVICE. Make a headline search.
http://news.google.com/
and
http://toolbar.google.com/
(Thanks to Mike West for this tip)
C. GOING TO THE NATIONAL SPEAKERS ASSOCIATION CONVENTION, July 13-16, in Orlando? The Writing-Publishing PEG is hosting a special meeting. Contact Greg Godek at GregGodek@aol.com.
There will be some additional parties Friday and Monday nights. See
http://www.cigarpeg.com/friday.htm
Publish Your Expertise Workshop, Gaylord Palms Resort, Friday, July 12,
2002, 3 pm to 5 pm, $39 (limited seating of just 40 attendees).
Fmi or to register, contact Tom White at: twhite@bookpublishing.com.
Or visit: http://www.BookPublishingProfits.com
D. BE SPECIFIC IN THE SUBJECT LINE OF YOUR EMAIL MESSAGES. More than
half of US Internet users delete an email from an unrecognized name without
opening it. See:
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905357968&rel=true
E. TO CHANGE YOUR SUBSCRIPTION ADDRESS to this ezine, please go to /getpage.cfm?file=/news.html.
To recommend this ezine to another writer or publisher, simply forward the entire newsletter. He or she will thank you.
A. CHILDREN'S BOOKS. Publishing Basics for Children's Books follows the
same question and answer format as their first successful book, Publishing
Basics - A Guide for the Small Press and Independent Self-Publisher,
only this one is packaged just like a children's picture book… full
of color! In this book you will explore the world of color printing. You
will not only understand just how to put together a 32-page children's
book, you will actually see the different printing results from different
originals supplied. Results from different scanners are shown as well
as a valuable list of resources. ($5 postage and handling). By Iwana Ritabooke
& Ima Bookprinta, Hardcover 32 pages, 10 X 8 $14.95. See
http://www.booksjustbooks.com/bookstore.asp
Children’s Books, Resources for Writing, Producing and Promoting
Juveniles lists the help you will need to write, produce, pub-lish
and promote this unique type of book.
Document 610, 8 pages, Paper: $11.95; self-service Electronic: $7.95.
See http://parapub.com/getpage.cfm?file=resource/promote.html
And scroll down.
Send review copies of children's books to
113 children's magazines
138 parenting magazines
See http://parapub.com/maillist.cfm?
Also see other book-promotion mailing lists there.
B. THIS NEWSLETTER IS ARCHIVED AT
http://parapub.com/getpage.cfm?file=/news.html
You can go back and research all of our ezines from 1996 to the present.
C. COST OF GRAPHIC DESIGN, DESKTOP PUBLISHING AND WEB SITE DESIGN SERVICES from Brenner Information Group.
=> Profiles
http://www.brennerbooks.com/survey.html
=> In Canada:
http://www.brennerbooks.com/compcanada.html
=> In the big city:
http://www.brennerbooks.com/bigcity.html
=> According to population density:
http://www.brennerbooks.com/popdensity.html
D. RADIO & TV INTERVIEWS
Interviews; How Authors Get on Radio and TV will show you how to get
invited to talk shows, how to get invited back and how to get maximum
exposure for your book. This Report lists all the ways to get on the air.
Resources with addres-ses. Document 602, 13 pages, Paper: $13.95; self-service
Electronic: $9.95.
To get this report instantly and save on the shipping charges, see:
http://parapub.com/getpage.cfm?file=resource/promote.html
and scroll down.
Radio & TV Interviews, Alerting the Shows. See
Planned Television Arts, Rick Frishman, 1110 Second Avenue, New York, NY 10022. Tel: 212-593-5845. Fax: 212-715-1667; FrishmanR@ruderfinn.com; http://www.PlannedTVArts.com. We have the connections to get you and your book on radio and TV.
Free Radio Airtime, Alex Carroll, 924 Chapala Street, #D, Santa Barbara,
CA 93101. Tel: 805-564-6868. Fax: 805-963-1644.
RadioAirtime@mail.com. http://www.RadioPublicity.com. Top radio station
database & booking secrets from veteran of 1,000+ interviews.
Radio & TV Interviews, Coaching. See
Great Interviews Media Coaching & Consulting Service, Matthew Gray,
2043 Makiki Street, Honolulu, HI 96822. Tel: 808-949-TALK (8255), GreatInterviews@LoveLife.com.
http://www.LoveLife.com/GreatInterviews.
Learn how to give successful interviews and commanding media appearances.
E. INVESTING IN BOOK PROMOTION EDUCATION. This success story is an unsolicited
testimonial.
"After attending Dan Poynter's workshop and reading his Self-Publishing
Manual, I published my first book, YOUR PERFORMING EDGE, which is now
distributed in bookstores nationwide. This book is receiving national
media attention with reviews on ABC TV, in USA TODAY, SHAPE MAGAZINE,
RUNNER'S WORLD, and TRIATHLETE MAGAZINE. I have been interviewed as an
expert guest on over 100 TV and radio shows and contribute to several
national publications. A whole new world opens up once you give birth
to your ideas and publish your book. I have followed Dan's Poynter's strategies
to the letter and I'm convinced that they work."
- Dr JoAnn Dahlkoetter, author of YOUR PERFORMING EDGE: The Complete
Mind-Body Guide for Excellence in Sports, Health and Life
Stanford Psychologist, Winner of San Francisco Marathon.
http://www.YourPerformingEdge.com
And
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=78668242
BEWARE OF WORKING TITLES
Be careful what you make permanent.
Working titles are dangerous. They can become too familiar to us while being misleading or meaningless to potential customers.
Choices, a Teen Woman's Journal for Self-Awareness and Personal Planning was a hot seller but it could not be used in schools unless there was a version for the boys. So the authors wrote a masculine edition. Working titles ranged from Choices II, to Choices Too, and even Son of Choices. What sounded ridiculous or humorous in the beginning became familiar and sounded fairly good.
Finally, the three female authors settled on Changes but found that men
did not warm up to the proposed title. After discussions with a number
of men, they agreed to change the title to Challenges, a Teen Man's
Journal for Self-Awareness and Personal Planning. Most men rise to
challenges but do not like changes.
http://www.academicinnovations.com
A working title is for the manuscript, not necessarily for the book.
“Authors, as a rule, are poor judges of titles and often go for the cute or clever rather than the practical.” —Nat Bodian, author, How to Choose a Winning Title.
(Excerpted from Successful Nonfiction by Dan Poynter.
For 108 more inspirational tips, See
http://parapub.com/getpage.cfm?file=/resource/writing.html
A. 7 MERCHANDISING SECRETS TO EARNING BIG PROFITS AT EVENTS by Eric Gelb.
Free download. See http://www.SmallBusinessAdvice.com.
Scroll down and look right.
516-374-1387, EricGelb@aol.com.
B. "TRENDSITERS - TRENDS IN E-PUBLISHING AND E-BOOKS" – A FREE anthology of dozens of essays about digital content, e-publishing, and e-books. Send an e-mail to: palma@unet.com.mk with "ParaFreebie" in the subject line.
C. STEAL THIS E-BOOK! A collection of articles and letters about electronic
publishing that you are invited to steal... legally! by Danny O Snow with
contributions by Richard Eoin Nash, Dan Poynter, Wade Roush and Glenn
Sanders. See
http://www.u-publish.com/stealme/
A. Dan Poynter is criss-crossing North America to spread
the word on eBooks, dBooks, pBooks, digital printing and The New Book
Publishing Model. At some events he provides the entire four-hour writing,
publishing, promoting program while at others he gives a shorter presentation.
Contact the FMI names for details. And see /getpage.cfm?file=newbook.html
Come to meet Dan and hear his vital book writing-publishing-
promoting message. See the props and get the handout.
If you want Dan to come to your area, contact him at
DanPoynter@ParaPublishing.com.
2002
June 22: Text & Academic Authors Assn. SAN DIEGO. The full four-hour New Book Model program. Fmi: Michael Lennie, Esq., 619-515-5456. mLennie@aol.com
June 26: SANTA BARBARA Writers Conference. How to Write Your Nonfiction Book. 1.5 hours. 4 PM. Fmi: Barnaby & Mary Conrad, (805) 684-2250, PO Box 304, Carpinteria, CA 93014.
June 27: Sir Speedy, WHITTIER, California. Dan Poynter to keynote evening event. Fmi: George Coriaty, 562-698-7513. George@SSwhittier.com. http://www.SSwhittier.com
July 9: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
July 20-21: Book marketing/promotion/distri-bution seminar
in Santa Barbara with Dan Poynter. For details, contact Para Publishing,
PO Box 8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax:
(805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
August 10-11: 3% Club, SCOTTSDALE, Arizona. See
http://www.BobProctor.com
August 13: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
August 24: ST. LOUIS Publishers Association. The full four-hour New Book Model program. Fmi: Sue Sylvia, 314-516-3551. slpa@StaircasePress.com
September 5: SPOKANE Author & Publishers Association. The full four-hour New Book Model program. Fmi: Tim Hillebrand, chief@synergetics,org
September 10: Writing & Publishing Nonfiction, a
seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New
Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677.
http://www.LearningAnnex.com
September 21: NSA-Virginia. NORFOLK. The full four-hour New Book Model program. Fmi: Doris Young, 757-624-9603, dYoung9603@aol.com
September 22: Independent Publishers of New England.
MARSHFIELD, Massachusetts. The full four-hour program. FMI: Shel Horowitz
shel@FrugalFun.com
October 3-6: Infinity Publishing Conference. VALLEY FORGE, PA. Fmi: John Harnish, 610-348-6182. jHarnish@BuyBooksOnTheWeb.com. See http://www.infinitypublishing.com
October 9: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
October 19-20: Book marketing/promotion/distri-bution
seminar in SANTA BARBARA with Dan Poynter. For details, contact Para Publishing,
PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax:
(805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
October 23: Writing & Publishing Nonfiction, a seminar by Dan Poynter at The Knowledge Shop, Casselberry (ORLANDO), Florida. 7-10 pm. Fmi: 407-671-9505. http://www.KnowledgeShopOrlando.com
October 26: Writing, Publishing and Promoting Books, Association of Authors & Publishers, HOUSTON, Texas. The full four-hour New Book Model program. Fmi: Cathy Stucker, The Idea Lady, 281-265-7342, cathy@IdeaLady.com
November 19: Writing & Publishing Nonfiction,
a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full
New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677.
http://www.LearningAnnex.com
November 22-24: Cat Writers Association. HOUSTON, Texas.
The full four-hour New Book Model program. Fmi: Kim Thornton,
kthornton@cox.net . http://www.catwriters.org
December 6: Canadian Association of Professional Speakers. VANCOUVER, BC. Turning Your Speeches into Books. The writing part of The New Book Model. fmi: Cheryl Cran, 604-552-9640, info@CherylCran.com
2003
March 28-30: WIN-WIN Writers Conference. FRESNO, California. Section One on writing. Stephen Blake Mettee, 559-876-2170. sbm12@csufresno.edu
April 5: Space Coast Writers Guild, COCOA BEACH, Florida. The full four-hour New Book Model program. Fmi: Joyce Henderson, JEHwriter@cfl.rr.com
April 12: NSA-LOS ANGELES. The full four-hour New Book Model program. Contact Lynda Curtin, 818-507-6055; OppThinker@aol.com
Here is something funny we have found on books, writing, publishing, authors and/or words. If you have a laugh to share, please send it to DanPoynter@ParaPublishing.com
A. NEWS ITEM (From George Foster)
Two trucks loaded with a thousand copies of Roget's Thesaurus collided
as they left a New York publishing house last Thursday, according to the
Associated Press.
Witnesses were stunned, startled, aghast, taken aback, stupefied, amazed, astounded and unsettled.
B. PARAQUOTATION
"When I read about the evils of drinking, I gave up reading."
--Henny Youngman
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