Book and Information-Marketing News and Ideas from Dan Poynter
June 15, 2000. Copyright Para Publishing. DanPoynter@ParaPublishing.com; http://ParaPub.com; 1-800-ParaPub
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IN THIS ISSUE
A. The ebooks are coming. The hardware, software and content will explode
this fall. Watch for the announcements this summer and the convergence in
September. Many of the big players are cross promoting. e.g.: B&N will be
giving away CDs of the MS-Reader with Cleartype. Authors and publishers
should get their content into the market in several formats. Embrace the
opportunities offered by this new technology. Ebooks are just another way to
achieve what we already do-publish books.
B. The BEA Book Fair in Chicago. This was the year of the ebooks and
DotComs. Sixty-five of the 2,000 exhibitors were tech companies and 12 of
the 46 workshops were about ebooks, POD, eretailing and copyright.
There were very few booksellers or celebrity authors. The show reminded you
of "Publishers Weekly Live": publishers showing their Work to other
publishers. But the show was a good window on the industry and a rights
opportunity. The PMA's Publishing University, prior to the BEA, was
absolutely first class.
C. The Maui Writer's Conference is over the Labor Day weekend, September
1-4. This premier event brings writers, agents, editors and publishers
together in a fairytale-like setting. The occasion is a celebration of
literary creation and a must for authors looking for an agent or publisher.
D. Chicken Soup for the WRITER'S Soul will debut with three signings near
Sacramento on June 29 and 30. Twenty-four of the 79 authors will be on hand
to sign off their work.
Bud Gardner solicited (their) stories from celebrity authors such as Barbara
Cartland, Ray Bradbury, Sue Grafton and Ernest J. Gaines. This Chicken Soup
book not only has great stories of writers, it has great writing.
Get your copy of this treasure and have the individual stories signed off.
June 29: Borders, Roseville, CA. (24 authors present).
June 30: Timber Creek Lodge, Sun City, Roseville, CA. (24 authors).
June 30: Barnes & Noble, Roseville, CA. (24 authors present).
July 12: Borders, Westwood (LA), CA (12+ authors present).
July 14: San Diego. (5+ authors present).
July 17: Newport Beach, CA. (3 authors present)
July 19: Borders, Santa Barbara. (9+ authors present)
Then Bud will be off to the rest of the country.
FMI on the signing schedule: Bud Gardner firstname.lastname@example.org
E. Online book sales amounted to 5.4% in 1999; up from 1.4% in 1998
according to NPD Group of Port Washington, NY. Adult book sales rose 3%.
F. Book promotion contest: These awards are for promotional efforts, as
opposed to books. Best fiction campaign, best nonfiction campaign, best
radio campaign, best electronic campaign, best media kit, etc. Awarded by
the Book Publicists of Southern California in October. For details, contact
Ernie Weckbaugh at CasaG@wgn.net
A. News release copy-writing tip from Jay Abraham. To come up with
descriptive terms and buzz words to describe your book, read reviews of
similar books at Amazon.com.
B. Vertical File. If you have a report priced at $12 or less, you may list
it in H. W. Wilson's Vertical File Index. VFI is sent to libraries and a
mention usually results in a number of sales. Send your report with full
bibliographic information to H. W. Wilson Co., 950 University Avenue, Bronx,
New York 10452. Tel: 800-367-6770 & 718-588-8400. See
C. Your web site sales copy should be the same as your book's back cover
sales copy. You worked hard on your back cover, why start over? For a FREE
paint-by-the-numbers outline of what to put on your back cover, see
And scroll down.
D. Electronically Transmitted Diseases (ETD) continue to proliferate. To
check on current viruses, see http://symantec.com
E. To view the end of the Web, see http://www.1112.net/lastpage.html
A. For the greatest collection of book industry web sites, see Jim Cox's
http://www.execpc.com/~mbr/bookwatch/booklove/ at the Midwest Book Review.
You will discover addresses for reviewers, publishers, bookstores and more.
Bookmark this site.
B. Sales Representation & Distribution Options for Independent Publishers by
Tom Woll has just been published by the Publishers Marketing Association.
The 47-page report describes your distribution options, reveals the
economics of various types of distribution and advises on managing your
sales efforts. It is free to members and $15 to nonmembers. Send your
request to PMA at email@example.com and include your shipping address.
C. Don't you love The New Yorker cartoons on books? Want to send one to a
writing or publishing colleague as a cyber greeting card. It is FREE. Click
over to BarnesAndNoble.com. See
D. For a list of 9,000 libraries and 1500 newspapers, see
E. The military market consists of more than 11 million active, retired,
dependents, etc. who buy over $10 billion worth of goods each year. Books
are sold through more than 500 exchange stores; they are also purchased for
service use. E.g.: Dan Poynter's parachute manuals are purchased for use in
military parachute lofts. For more information on this lucrative outlet, see
Selling Books to the Military Market by Michael Sedge. See
A. EZ-PDF automates some Adobe Acrobat functions. For a free 30-day trial
version, contact Scott Laudenslager at KimcoPrinting@uswest.net . The full
version is free when you buy Acrobat at $199 (List price is $249) from him.
Mac and PC. Supply your mailing address.
B. PQN Tour on disc. See how books are being made in short print runs at
great prices (Print Quantity Needed). Request a free CD from
firstname.lastname@example.org. Supply your mailing address.
C. Free Book Promotion Planning Chart. Contact KBS Promotions,
KBSPromo@aol.com. Supply your mailing address.
A. Future Book Expo America book fair dates and venues:
2001: June 1-3, Chicago
2002: May 3-5, New York.
2003: May 30-June 1, Los Angeles.
2004: June 4-6, Chicago.
2005: June 3-5, New York.
B. Dan Poynter is criss-crossing North America to spread the word on The New
Book Publishing Model. Come to meet Dan and hear his vital book
writing-publishing-promoting message. See
>>June 23: Writing & Publishing Nonfiction for Writers, (mostly writing and
production) a seminar by Dan Poynter at the Learning Annex, Toronto. 6:30
to 9:30 PM. Fmi: 877-277-1240 or 416-964-0011.
>>June 24: Writing & Publishing Nonfiction for Publishers, (mostly
production and promotion) a seminar by Dan Poynter at the Learning Annex,
Toronto. 10:00 to 4:00 PM. Fmi: 877-277-1240 or 416-964-0011.
>>July 15-16: Book marketing/promotion/distribution seminar in Santa Barbara
with Dan Poynter. For details, contact Pat Finn at Para Publishing, PO Box
8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805)
>>July 20: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the
Learning Annex, Los Angeles. 6:30 to 9:30 PM. fmi (310) 478-6677.
>>August 10: The New Book Model with Dan Poynter. Screenwriters Association
of Santa Barbara. Fmi: Chuck Kent: 805-965-4561.
>>August 15: Writing & Publishing Nonfiction, a seminar by Dan Poynter at
the Learning Annex, Los Angeles. 6:30 to 9:30 PM. fmi (310) 478-6677.
>>September 1-4: The New Book Writing Model. Maui Writers Conference. Fmi:
>>September 13: The New Book Model: production, sales and promotion. San
Diego Publishers Alliance. 6:30-9:30 PM. Fmi: Judy Cullin,
>>September 14: Writing & Publishing Nonfiction, a seminar by Dan Poynter at
the Learning Annex, San Diego. The New Book Model: writing and production.
6:30 to 9:30 PM. fmi 619-544-9700. See
FICTION V. NONFICTION
>Truth is stranger than fiction. The reason is that fiction has to make
>When you are writing fiction, you do not have to let truth get in the way
of telling a good story.
>Nonfiction authors are honest, sincere, decent people; they know who they
are. But, novelists can't be trusted; they make things up. And those
screenwriters: they live in a world of fantasy!
>(Nonfiction is easier to sell than fiction.) Fiction writers are often
fascinating, witty people you love to talk to at parties. On the other hand,
nonfiction authors tend to drive better cars.
THE SMALL PRINT
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