Publishing Poynters
Book and Information-Marketing News and Ideas from Dan PoynterJune 15, 2000. Copyright Para Publishing. DanPoynter@ParaPublishing.com; http://ParaPub.com; 1-800-ParaPub
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IN THIS ISSUE
1. ParaNews=============================================
2. ParaTips
3. ParaResources
4. ParaFreebies
5. ParaCalendar
6. ParaHumor
A. The ebooks are coming. The hardware, software and content will explode this fall. Watch for the announcements this summer and the convergence in September. Many of the big players are cross promoting. e.g.: B&N will be giving away CDs of the MS-Reader with Cleartype. Authors and publishers should get their content into the market in several formats. Embrace the opportunities offered by this new technology. Ebooks are just another way to achieve what we already do-publish books.
B. The BEA Book Fair in Chicago. This was the year of the ebooks and DotComs. Sixty-five of the 2,000 exhibitors were tech companies and 12 of the 46 workshops were about ebooks, POD, eretailing and copyright. There were very few booksellers or celebrity authors. The show reminded you of "Publishers Weekly Live": publishers showing their Work to other publishers. But the show was a good window on the industry and a rights opportunity. The PMA's Publishing University, prior to the BEA, was absolutely first class.
C. The Maui Writer's Conference is over the Labor Day weekend, September 1-4. This premier event brings writers, agents, editors and publishers together in a fairytale-like setting. The occasion is a celebration of literary creation and a must for authors looking for an agent or publisher. FMI: http://www.MauiWriters.com.
D. Chicken Soup for the WRITER'S Soul will debut with three signings near Sacramento on June 29 and 30. Twenty-four of the 79 authors will be on hand to sign off their work.
Bud Gardner solicited (their) stories from celebrity authors such as Barbara Cartland, Ray Bradbury, Sue Grafton and Ernest J. Gaines. This Chicken Soup book not only has great stories of writers, it has great writing.
Get your copy of this treasure and have the individual stories signed off.
June 29: Borders, Roseville, CA. (24 authors present).
June 30: Timber Creek Lodge, Sun City, Roseville, CA. (24 authors).
June 30: Barnes & Noble, Roseville, CA. (24 authors present).
July 12: Borders, Westwood (LA), CA (12+ authors present).
July 14: San Diego. (5+ authors present).
July 17: Newport Beach, CA. (3 authors present)
July 19: Borders, Santa Barbara. (9+ authors present)
Then Bud will be off to the rest of the country.
FMI on the signing schedule: Bud Gardner bgardner@calweb.com
E. Online book sales amounted to 5.4% in 1999; up from 1.4% in 1998 according to NPD Group of Port Washington, NY. Adult book sales rose 3%.
F. Book promotion contest: These awards are for promotional efforts, as opposed to books. Best fiction campaign, best nonfiction campaign, best radio campaign, best electronic campaign, best media kit, etc. Awarded by the Book Publicists of Southern California in October. For details, contact Ernie Weckbaugh at CasaG@wgn.net
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A. News release copy-writing tip from Jay Abraham. To come up with descriptive terms and buzz words to describe your book, read reviews of similar books at Amazon.com.
B. Vertical File. If you have a report priced at $12 or less, you may list it in H. W. Wilson's Vertical File Index. VFI is sent to libraries and a mention usually results in a number of sales. Send your report with full bibliographic information to H. W. Wilson Co., 950 University Avenue, Bronx, New York 10452. Tel: 800-367-6770 & 718-588-8400. See http://www.hwwilson.com/print/vfi.html
C. Your web site sales copy should be the same as your book's back cover sales copy. You worked hard on your back cover, why start over? For a FREE paint-by-the-numbers outline of what to put on your back cover, see /getpage.cfm?file=resource/produce.html And scroll down.
D. Electronically Transmitted Diseases (ETD) continue to proliferate. To check on current viruses, see http://symantec.com
E. To view the end of the Web, see http://www.1112.net/lastpage.html
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A. For the greatest collection of book industry web sites, see Jim Cox's http://www.execpc.com/~mbr/bookwatch/booklove/ at the Midwest Book Review. You will discover addresses for reviewers, publishers, bookstores and more. Bookmark this site.
B. Sales Representation & Distribution Options for Independent Publishers by Tom Woll has just been published by the Publishers Marketing Association. The 47-page report describes your distribution options, reveals the economics of various types of distribution and advises on managing your sales efforts. It is free to members and $15 to nonmembers. Send your request to PMA at info@pma-online.org and include your shipping address.
C. Don't you love The New Yorker cartoons on books? Want to send one to a writing or publishing colleague as a cyber greeting card. It is FREE. Click over to BarnesAndNoble.com. See http://ecards.barnesandnoble.com/ecards/category.asp?subcat_id=131&category_ id=113&jsimages=1
D. For a list of 9,000 libraries and 1500 newspapers, see http://www.acclaimed.com/helpful/lib-add/htm
E. The military market consists of more than 11 million active, retired, dependents, etc. who buy over $10 billion worth of goods each year. Books are sold through more than 500 exchange stores; they are also purchased for service use. E.g.: Dan Poynter's parachute manuals are purchased for use in military parachute lofts. For more information on this lucrative outlet, see Selling Books to the Military Market by Michael Sedge. See /getpage.cfm?file=resource/promote.html Scroll down.
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A. EZ-PDF automates some Adobe Acrobat functions. For a free 30-day trial version, contact Scott Laudenslager at KimcoPrinting@uswest.net . The full version is free when you buy Acrobat at $199 (List price is $249) from him. Mac and PC. Supply your mailing address.
B. PQN Tour on disc. See how books are being made in short print runs at great prices (Print Quantity Needed). Request a free CD from custserv@ddaplus.com. Supply your mailing address.
C. Free Book Promotion Planning Chart. Contact KBS Promotions, KBSPromo@aol.com. Supply your mailing address.
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A. Future Book Expo America book fair dates and venues:
2001: June 1-3, Chicago
2002: May 3-5, New York.
2003: May 30-June 1, Los Angeles.
2004: June 4-6, Chicago.
2005: June 3-5, New York.
B. Dan Poynter is criss-crossing North America to spread the word on The New Book Publishing Model. Come to meet Dan and hear his vital book writing-publishing-promoting message. See /getpage.cfm?file=newbook.html
>>June 23: Writing & Publishing Nonfiction for Writers, (mostly writing and production) a seminar by Dan Poynter at the Learning Annex, Toronto. 6:30 to 9:30 PM. Fmi: 877-277-1240 or 416-964-0011.
>>June 24: Writing & Publishing Nonfiction for Publishers, (mostly production and promotion) a seminar by Dan Poynter at the Learning Annex, Toronto. 10:00 to 4:00 PM. Fmi: 877-277-1240 or 416-964-0011.
>>July 15-16: Book marketing/promotion/distribution seminar in Santa Barbara with Dan Poynter. For details, contact Pat Finn at Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. Pat@ParaPublishing.com
>>July 20: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, Los Angeles. 6:30 to 9:30 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
>>August 10: The New Book Model with Dan Poynter. Screenwriters Association of Santa Barbara. Fmi: Chuck Kent: 805-965-4561.
>>August 15: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, Los Angeles. 6:30 to 9:30 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
>>September 1-4: The New Book Writing Model. Maui Writers Conference. Fmi: http://www.MauiWriters.com
>>September 13: The New Book Model: production, sales and promotion. San Diego Publishers Alliance. 6:30-9:30 PM. Fmi: Judy Cullin, cullinsbks@aol.com, 619-466-0622.
>>September 14: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, San Diego. The New Book Model: writing and production. 6:30 to 9:30 PM. fmi 619-544-9700. See http://www.learningannex.com/default.taf?_UserReference=D821FF4746503C2C33BB1072EE033946A7EA
topFICTION V. NONFICTION
>Truth is stranger than fiction. The reason is that fiction has to make sense.
>When you are writing fiction, you do not have to let truth get in the way of telling a good story.
>Nonfiction authors are honest, sincere, decent people; they know who they are. But, novelists can't be trusted; they make things up. And those screenwriters: they live in a world of fantasy!
>(Nonfiction is easier to sell than fiction.) Fiction writers are often fascinating, witty people you love to talk to at parties. On the other hand, nonfiction authors tend to drive better cars.
:)
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